In the last few weeks we’ve been contacted by two companies that forgot to renew their domain names.
Domain names are essential to your business — as air is to humans. They’re the address customers use to contact and learn about your business.
What happens when a domain lapses
When domain names are forgotten, emails stop coming in, and your website appears closed to visitors. This can lead customers to seek alternatives, thinking your business is no longer operational. Additionally, other companies might seize the opportunity to purchase your domain and hold it for ransom.
The good news
There is a grace period to reinstate your domain name in NZ. If you’ve missed a renewal, act quickly — the reinstatement window doesn’t stay open forever.
As a Domain Registrar in New Zealand, we offer domain management to all our clients as a standard part of our IT service & support offering — so renewals never get missed in the first place. Talk to us about looking after yours.